- What was done successfully to meet the wants and needs of the target audience?
The TV show The Voice has become
very popular since it first aired in 2012. This show is so wildly popular
because it appeals to such a wide range of people. The purpose of this show is
to give singers a fighting chance who don’t fit the typical “look” of a super
star singer. This show meets the needs of their audience by continuing to focus
on good singers and less about appearance. They also go into the performers
back stories and how much of a struggle it is to become a singer when you are
either overweight or maybe have a deformity. This show continues to entertain
American by showcasing great singers, having battles and hiring witty coaches
who are well known and liked.
- How was the social and consumer experience addressed? Was this done successfully? Explain.
The Voice brings in the audience and
views opinions by having them call in to vote on their favorite artist after a certain
point in the show. By doing this, they are engaging with their audience and
making this show more engaging for viewers. The producers of The Voice also have
interactive polls and communications on social media sites such as Facebook and
Twitter. Lastly, The Voice has a great website that has all current and up to
do date information about contestants and viewing times, but they also have
back stories about previous performers and what they are doing now.
- How were the digital media followers handled?
NBC does a great job at advertising
for The Voice and communicating with fans on the website. The Voice
administrators that handle the social media accounts do a great job with
keeping up with their daily posts and responding to their viewers. They are
great about posting when shows are going to air and how to vote for the contestants.
The Voice has a great social media following and they are very responsive to their
followers. Having the power for their followers to Tweet and vote during live
shows makes the viewing experience more entertaining.
- Is there something that could have been done differently to make that experience more efficient?
I don’t think that much else can be
done to make the viewing experience of The Voice more efficient. They are very
diligent with their marketing strategies and getting through to their viewers.
I have been a long-time fan of this show and every year they continue to impress
me with small changes in the competition such as changing the coaches or adding
celebrity guests. I truly think they their long-term success can be attributed
to their overly efficient marketing strategies and their commitment to their
viewers.
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